Goodwill Color of the Week Background Color of the Week MORE DETAILS Oct 17 - Oct 23 | Each week we rotate our color of the week offering additional 50% off items tagged with the color of the week! While you're shopping our locations, watch for the colors to get save even more. BLUE MORE DETAILS Round up your Change Event Round Up Your Change MORE DETAILS Every month each Goodwill of Northern Wisconsin and Upper Michigan will hold a Round Up Your Change Event to help support a local organization of their choice! WE ARE YOUR GOODWILL GET TO KNOW US Michigan's Upper Peninsula of Northern Wisconsin and Goodwill Slider Image 5 OUR LOCATIONS Shop or donate at any of our locations throughout Northern Wisconsin and the Upper Peninsula to give back to your community. Store Locations Shop and Donate Goodwill Costume Contest Banner Background Halloween Costume Contest Orange Text Goodwill Costume Contest Green Text Goodwill Costume Contest Button

A Hand Up, Not A Hand Out

Through our stores and industrial & mission services we provide education, training, careers, and locations to recycle donated items.

Goodwill provides jobs in Northern Wisconsin & Upper Michigan.

Join Our Team

Goodwill is a non-profit provider of education, training, and career services for any person who wants meaningful employment.

Learn about the Impact Goodwill has on the environment

Our Impact

For over 100 years, we’ve been an entrepreneurial leader, environmental pioneer and innovator of “reduce, reuse, repurpose”.

Donate and Shop to Support Local Jobs.

Donate & Shop

Visit one of our five locations across Northern Wisconsin and the Upper Peninsula to donate to Goodwill or shop our wide selection of items!

Goodwill Volunteers help make the possibilities endless.

Our Mission

Since October 1965, the mission of Goodwill Industries of Northern Wisconsin and Upper Michigan has been to enhance the dignity and quality of life of individuals, families, and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.

Find Your Local Goodwill

We've got locations across the Upper Peninsula and Northern Wisconsin for you to donate or buy items!

Get to Know Your Local Goodwill

Learn a fun fact or four about Goodwill of Northern Wisconsin and the Upper Peninsula! If you don't know much about us, we just might surprise you...

Get to know GWNWUP!

Did You Know That...

We are huge proponent of recycling, keeping our earth clean, and diverting from the landfill!  Not only do we support the up-cycle movement by providing gently used goods, 85% of what we don’t sell gets recycled.  In 2020 we recycled over 8 million pounds!

Did You Know That...

Communities own their own Goodwill’s.  There is no financial ownership by an organization.  Truly a unique model for a non-profit.

Did You Know That...

One of Goodwill’s core missions is providing job training.  Last year Goodwill NWUP provided over 25,000 hours of job based skill development!

Did You Know That...

Goodwill of Northern Wisconsin and Upper Michigan employs over 200 individuals.  Over 5 million dollars in wages have been paid out in 2020 alone.

Did You Know That...

We operate a large assembly center.  We work with major fortune 500 companies (Caterpillar and Johnson Controls to name a few) to help create jobs for those with barriers to work.  By providing on the site job training, we are able to help people develop new skills, receive a paycheck, gain confidence, and most importantly, become empowered through the power of work.

Did You Know That...

We support our local communities by providing high quality, low cost treasures.  Our commitment to our communities is keeping our stores organized and clean.  We always keep shelves and hangers full and fresh!





Pounds Diverted from Landfill


Paid Work Hours


Hours of Mission Services

and with people like you, we can grow those numbers higher!


See what our partners and shoppers have to say about use!