A Hand Up, Not A Hand Out

Through our stores and industrial & mission services we provide education, training, careers, and locations to recycle donated items.

Goodwill provides jobs in Northern Wisconsin & Upper Michigan.

Join Our Team

Goodwill is a non-profit provider of education, training, and career services for any person who wants meaningful employment.

Learn about the Impact Goodwill has on the environment

Our Impact

For over 100 years, we’ve been an entrepreneurial leader, environmental pioneer and innovator of “reduce, reuse, repurpose”.

Donate and Shop to Support Local Jobs.

Donate & Shop

Visit one of our five locations across Northern Wisconsin and the Upper Peninsula to donate to Goodwill or shop our wide selection of items!

Goodwill Mission Moments

Our Mission

Since October 1965, the mission of Goodwill Industries of Northern Wisconsin and Upper Michigan has been to enhance the dignity and quality of life of individuals, families, and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.

Find Your Local Goodwill

We've got locations across the Upper Peninsula and Northern Wisconsin for you to donate or buy items!

Get to Know Your Local Goodwill

Learn a fun fact or four about Goodwill of Northern Wisconsin and the Upper Peninsula! If you don't know much about us, we just might surprise you...

Get to know GWNWUP!

Did You Know That...

We are huge proponent of recycling, keeping our earth clean, and diverting from the landfill!  Not only do we support the up-cycle movement by providing gently used goods, 85% of what we don’t sell gets recycled.  In 2020 we recycled over 8 million pounds!

Did You Know That...

Communities own their own Goodwill’s.  There is no financial ownership by an organization.  Truly a unique model for a non-profit.

Did You Know That...

One of Goodwill’s core missions is providing job training.  Last year Goodwill NWUP provided over 25,000 hours of job based skill development!

Did You Know That...

Goodwill of Northern Wisconsin and Upper Michigan employs over 200 individuals.  Over 5 million dollars in wages have been paid out in 2020 alone.

Did You Know That...

We operate a large assembly center.  We work with major fortune 500 companies (Caterpillar and Johnson Controls to name a few) to help create jobs for those with barriers to work.  By providing on the site job training, we are able to help people develop new skills, receive a paycheck, gain confidence, and most importantly, become empowered through the power of work.

Did You Know That...

We support our local communities by providing high quality, low cost treasures.  Our commitment to our communities is keeping our stores organized and clean.  We always keep shelves and hangers full and fresh!

Goodwill 2023 Community Impact


Pounds Diverted from Landfill

$ 38766

Dollars Raised By Round-Up

$ 4812276

Payroll Dollars


Hours of Training



and with people like you, we can grow those numbers higher!


See what our partners and shoppers have to say about use!

Al Baynton
Al Baynton
Excellent customer service. The store is always clean and well organized. Very friendly staff. This is one of my favorite places to shop or just browse.
Liisa Kemp
Liisa Kemp
Was feeling lonely on my birthday and stopped in, Derek greeted me right away and when I was checking out he gave me a Finnish and American flag pin (I'm 100% Finn and he didn't know it was my bday), it was my only present and made my day. A little thing but made a huge difference in my day. Thank you, Derek
Adam Rifenburgh
Adam Rifenburgh
Good folks and the inventory is always changing!
Jax Reissner
Jax Reissner
I found a battery pack for $7 (Amazon-$35) And a Air Purifier for $10 (Amazon-$115) Great deals and selection!
Rose Vanacker
Rose Vanacker
The only complaint I have is how jacked up the prices are. I see specific items only sold at Dollar Tree for $2-3 here. Other than that, most items are sold far below store value. Friendly folks, a wide variety of products. :)
Marcella Gia
Marcella Gia
A solid Goodwill- you can definitely find some hidden gems here.
Four stars only because of its limited size. They do have good prices and great service there. A lot of shoppers were there today. Idk if that’s norm or not. The clothes looked nice.
Michael Burrow
Michael Burrow